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Blogging is the art of creating compelling content on a website. We say compelling because there are so many blogs out there that produce sub-par content. Blogs are written to educate, inspire, motivate and change people’s lives.

A blog is a powerful thing because it has the ability to reach and connect with millions of people all over the world.

Whether you’re starting a blog from scratch or looking for some tips to take your blogging game to the next level.

Check out this list of 20 blogging tips for beginners to help you up your game:

General blogging guidelines

No copying – Many newbie bloggers are inspired by well-established authority bloggers, so they decide to try and mimic them. You’re never going to be better at being a person than the person you’re trying to be. There’s nothing like an original. People despise copycats. Instead, discover the unique things you bring to the table and focus on building on those strengths.

Be honest – Being open, honest and transparent is the key to building trust. Trust is the foundation of a beautiful relationship in any context.

Be amazing – There’s enough 5/10 stuff out there. Stand out by going the extra mile and doing what most other people aren’t bothered to do.

Give yourself time and space – It takes time and a whole load of effort to find your blogging voice. Keep practising.

Growth and readership

Don’t measure too early – Testing, tracking and optimising is paramount to any successful marketing campaign. Including blogging. But don’t obsess over traffic numbers when you first start out. If you do this, you’ll be wasting your time. Focus on learning from the best and creating outstanding content that will wow your readers.

Share easy – Make your content share friendly. The more steps it takes to share your content the fewer shares you’ll get. People are lazy. If it takes more than pressing a couple of buttons you won’t get as many shares as your content deserves.

Networking – Read all the blogs in your niche and get to know the big players in your industry. This can open up some fantastic opportunities for you to grow your blog through leveraging the audience and authority of your fellow bloggers.

Guest post – Hands down one of the best way to grow your blog by putting yourself out there and getting powerful backlinks to your website.

On writing

Evergreen content – Write content that’ll never become out-dated. This way, you’ll be able to generate traffic, leads and sales to blog for years to come by only producing a few pieces of content.

Write a balanced amount – There’s a lot of posts out there that encourage you to write 5000-word articles. Realistically people aren’t going to read that much as they just don’t have the time. Only write what you need to. Your content can still be a few thousand words but only if it is filled with useful information as opposed to filler content.

Have a why – Why are you writing this piece content? Your post should have clear objectives and a destination. Your headline should introduce your post so your reader knows exactly what to expect before clicking through to your article.

Have conviction – Be confident. Be bold. Pick a side and stick with it. Don’t be afraid to admit if you’re wrong.

Blogging motivation

Don’t ever give up – You gotta stick with one thing until you find success. Avoid the temptation to dip your toes into other things. There’s too much opportunity online so it makes it very hard to focus on one thing. But this is exactly what you need to do.

Write as much as you can – How do you improve your writing? write write write. Don’t stop writing. Practice makes perfect.

Expect haters – Some people will hate on your stuff and that’s okay. People hating on you is a sign that you’re standing for something. A sign that you’re doing something right.

Find your inspiration – The only way to inspire others is to be inspired yourself. Find ways to fill up your cup. This us super important.

Other blogging tips

Write for distracted people – We live in a world where the average attention span in no longer than seven seconds. Earn attention by creating compelling content.

Build your email list  – you’ve probably heard the saying “the money is in the list”. If you want to make money with your blog, building an email list is absolutely crucial.

Create a beautiful website – Bad site design overshadows awesome content. Your website needs to be beautiful.

Be generous  – Give away most of your best ideas. Shower your readers with amazing content that will turn them into brand advocates for your blog.

sales pipeline

Ever looked at your sales process and thought “this is a complete mess”? You’re not alone. If your sales process lacks structure and substance, a sales pipeline could be the answer to your efficiency issues.

A powerful sales pipeline allows you to control your entire sales process from start to finish. It gives you a well-trodden map to follow for each part of your potential customers’ journey.

Here’s how you can quickly and easily build out your sales pipeline:

Map Out Your Ideal Sales Pipeline

To start off, you want to map out your ideal sales pipeline. Once you start getting those initial ideas about the businesses that have a need for what you offer, you’re taking your first steps towards building that piepline!

You probably have more than one idea in your head for a sales pipeline. Some of these will be effective and go from initial contact all the way to close, other will not. Your conversations with your prospects and their progression form your sales pipeline.

You build a piepline by creating a step-by-step process that goes from initial contact to closed sale.

An exmaple of this could be: 

  • Contact targets
  • Contacted targets
  • Meeting scheduled. (You’ve arrange date and time for strategy session)
  • Proposal Submitted (You’ve drafted and sent your prospect and official proposal for your services)
  • Closing the deal

This list only forms a part of your sales piepline. It’s crucial to remember that your sales stages must align with the natural buying stages of your prospects. Any misalignment will results in lost customers.

Working Out Your Numbers

How many deals do you need to close to meet your targets? Obviously it would be wonderful if you won every single proposal you sent but realistically this isn’t going to happen.

If you work out how many deals you win on average, you can figure out how much you need in your pipeline for you to meet your targets.

Building Pipeline Momentum

Once you’ve got all the elements of your sales pipeline on paper, you’ll need a way to keep track of all your deals. When you’re proressing your deals between their stages what are the things that help you move the deal forward?

It could be things like:

  • Sending out a formal proposal
  • Identifying stakeholders
  • Budget approval

There’s an important step at each part of the pipeline that progresses the deal. Identifying these parts and creating a proven process is the key to getting sustainable results in your business.

It’s worth noting that you cannot control the end results of the pipeline. You can control all the variables for your pipeline but the final decision will of course be down to your prospect.

Find A Routine That Works For You

Anything that adds more deals to your pipeline should be part of your routine. You want to have a daily schedule for what you do in the mornings, afternoons and evenings when it comes to building your pipeline. Finding a routine that suits you is super important. Why? Because success is a result of great habits, and habits are formed after we establish routines for a certain period of time.

If you do this right, you’ll be filling your sales pipeline on auto-pilot. You won’t have to think about each part of the process because you’ll be doing it almost automatically.

Following the steps above will help you create an effective sales pipeline that meets your targets and helps you to build a successful business.

We hope you enjoyed this article on how to build a sales pipeline. Let us know your thoughts in the comments below!

Everyone who runs an online business that actually wants to make any money needs to build a sales funnel. It’s a requirement for any type of business so it’s important to know how to build one.

If you fail to build effective and efficient sales funnels, you’ll either hardly make any money or be leaving a boat load of cash on the table.

Your main mission with a sales funnel is to move people through different stages of a buying process until they’re ready to make a purchase from you.

In this beginners post, we’ll show you how to build a sales funnel from start to finish.

Understanding The Buying Process Stages

From the first moment your prospect hears about you until they get their wallet out to make a purchase, they’re going through different parts of your sales funnel buying process.

The sales funnel journey may be different depending on the type of product and service you provide. Generally speaking though, the fundamentals will remain the same.

So there are four main stages to a standard sales funnel.

There are the four main parts you need to pay close attention to:

sales funnel process

Awareness – This is where it all begins. It’s where your prospect finds out about you and what you have to offer them. At this stage, prospects are looking for solutions to their problems and have fond themselves on your website.

Interest – At this stage, your prospect is actively looking for solutions to their problems. The content on your website can act as the hook for whatever product or service you’re trying to promote. Content marketing has exploded in popularity in recent years because it works.

Decision – This is when the prospect decides whether or not to invest in your products and/or services. At this point, the prospect is checking out what you have to offer, paying attention to your sales offers and packages.

Action – This where the rubber meets the road (or where the fingers meet number keys on the keyboard ;)). This is the part where your prospect makes a purchase from you or not.

Leveraging Content For Your Entire Funnel

One of the biggest errors companies make is that they fail to align their content marketing strategy with their sales funnel process. This means more money is being left on the table because prospects don’t have all the information they need to make an investment.

More often than not, businesses don’t go deep enough into the detail and as a result, fail to move prospects to the next stage of the sales funnel.

Why Blogging Is So Important

Blogging and content marketing is the cornerstone for many successful online businesses. It’s the thing that attracts leads and builds a relationship with your subscribers.

Blogging creates awareness and generates interest for the solution you have to people’s problems.

Lead Magnets

lead magnet

A lead magnet is essentially something that generates subscribers for your business. By offering something of value in exchange for an email address, you’re able to build up a list of prospects that are interested in what you have to offer.

Anything that educates your prospects on how they can solve their problems in your particular field can be a lead magnet.

Value-packed lead magnets build interest in your products and services. They make your prospects hungry for more.


Webinars can also be used as lead magnets, but they’re definitely more focused towards getting your prospects to make a decision. With this in mind, webinars are often used further down the sales funnel to convince prospects to take action on an offer.

People that sign up for webinars are looking to achieve a particular goal or solve a problem of some sort.

Webinars are used to educating and creating desire for your products and services. At the end of a webinar, you should always have a call to action to buy your product or book a consultation of some sort.


Videos are unique in the sense that they can be used for literally any part of a sales funnel.

Youtube is known to be the second largest search engine on the internet. Enough traffic to build wildly profitable businesses. You can also embed videos onto your website and into your blog posts to educate your readers on topics that interest them.

Creating videos helps you connect with your prospects in a way that writing cannot. Video conveys information that is hard to put across with text-based content alone. Which is why you should always consider video as a tool in your marketing arsenal.

Creating Your Sales Funnel

At this point, you should understand the fundamental stages that make up a sales funnel.

Now it’s time for you to create your sales funnel. For this, you can use the following guide:

Collate data and understand your target market – the key to having a thriving business is to intimately understand your target market. Putting yourself in their shoes and knowing their pain points and desires will allow you to create the best possible solution for them.

A great way to get gain valuable customer insights is to simply ask them some questions.

Here are some questions you should be asking your customers:

  • What are your biggest challenges (relating to the product/service you offer)?
  • What are you scared of? What do you want to achieve?
  • What have you previously done to sort out this problem? How has it worked out?

You can use the information obtained from these customers to create content that solves these problems for your customers.

Buyer personas – You can’t have a one size fits all sales funnel for everyone. It just doesn’t work like that.

Why? Because:

  • Customers buy your products for different reasons.
  • They will use your products in different ways.
  • They make purchase decisions in different ways.

Creating buyer personas will help tailor your marketing strategy to different types of people, create a better user experience and results in more sales for your business.

Traffic & Lead Generation

There are hundreds of ways to generate leads and traffic for your business. From paid advertising methods such as Google PPC, Facebook ads and Pinterest’s sponsored pins to organic methods like SEO and cold outreach.

The advantage of paid traffic is speed. You pay for a click that brings a visitor to your website. The disadvantage of paid traffic is that you gotta keep paying to get the traffic! Whereas with organic SEO your website generates free traffic from being ranked highly in the search engines for your target keywords.

Free traffic isn’t entirely free. You might need to fork out quie a lot of cash for someone to manage your SEO strategy or pay for tools that will help you optimise your website and plan your content marketing strategy effectively.

Here are some examples of free traffic methods:

  • SEO
  • Social media referral traffic
  • Direct traffic (generated by brand awareness)

Engagement Strategies

Engaging your leads is something you need to do if you want your sales funnel to work. treat your leads like they’re your friends. Build a relationship with your prospects by showering them with value-packed emails.

This will move them down the sales funnel pipeline and be more receptive to making a purchase from you.

We buy things from people we know, like and trust. Providing value to a prospect is a great way to build this up.

Converting Strategies

These are the strategies that can your prospect to take action. They convert your prospects into customers.

For this you can use things like:

  • Sales calls
  • Webinars
  • Product and sales pages

It’s important to create demand for your product by highlighting by focusing on the benefits, rather than the features. Focus on how the prodcuts can help someone in their life as opposed to what it can physically do.

I hope you enjoyed this beginners guide to creating a sales funnel! Let us know your thoughts on this post in the comments section below!


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