Blogging is the art of creating compelling content on a website. We say compelling because there are so many blogs out there that produce sub-par content. Blogs are written to educate, inspire, motivate and change people’s lives.
A blog is a powerful thing because it has the ability to reach and connect with millions of people all over the world.
Whether you’re starting a blog from scratch or looking for some tips to take your blogging game to the next level.
Check out this list of 20 blogging tips for beginners to help you up your game:
General blogging guidelines
No copying – Many newbie bloggers are inspired by well-established authority bloggers, so they decide to try and mimic them. You’re never going to be better at being a person than the person you’re trying to be. There’s nothing like an original. People despise copycats. Instead, discover the unique things you bring to the table and focus on building on those strengths.
Be honest – Being open, honest and transparent is the key to building trust. Trust is the foundation of a beautiful relationship in any context.
Be amazing – There’s enough 5/10 stuff out there. Stand out by going the extra mile and doing what most other people aren’t bothered to do.
Give yourself time and space – It takes time and a whole load of effort to find your blogging voice. Keep practising.
Growth and readership
Don’t measure too early – Testing, tracking and optimising is paramount to any successful marketing campaign. Including blogging. But don’t obsess over traffic numbers when you first start out. If you do this, you’ll be wasting your time. Focus on learning from the best and creating outstanding content that will wow your readers.
Share easy – Make your content share friendly. The more steps it takes to share your content the fewer shares you’ll get. People are lazy. If it takes more than pressing a couple of buttons you won’t get as many shares as your content deserves.
Networking – Read all the blogs in your niche and get to know the big players in your industry. This can open up some fantastic opportunities for you to grow your blog through leveraging the audience and authority of your fellow bloggers.
Guest post – Hands down one of the best way to grow your blog by putting yourself out there and getting powerful backlinks to your website.
Evergreen content – Write content that’ll never become out-dated. This way, you’ll be able to generate traffic, leads and sales to blog for years to come by only producing a few pieces of content.
Write a balanced amount – There’s a lot of posts out there that encourage you to write 5000-word articles. Realistically people aren’t going to read that much as they just don’t have the time. Only write what you need to. Your content can still be a few thousand words but only if it is filled with useful information as opposed to filler content.
Have a why – Why are you writing this piece content? Your post should have clear objectives and a destination. Your headline should introduce your post so your reader knows exactly what to expect before clicking through to your article.
Have conviction – Be confident. Be bold. Pick a side and stick with it. Don’t be afraid to admit if you’re wrong.
Don’t ever give up – You gotta stick with one thing until you find success. Avoid the temptation to dip your toes into other things. There’s too much opportunity online so it makes it very hard to focus on one thing. But this is exactly what you need to do.
Write as much as you can – How do you improve your writing? write write write. Don’t stop writing. Practice makes perfect.
Expect haters – Some people will hate on your stuff and that’s okay. People hating on you is a sign that you’re standing for something. A sign that you’re doing something right.
Find your inspiration – The only way to inspire others is to be inspired yourself. Find ways to fill up your cup. This us super important.
Other blogging tips
Write for distracted people – We live in a world where the average attention span in no longer than seven seconds. Earn attention by creating compelling content.
Build your email list – you’ve probably heard the saying “the money is in the list”. If you want to make money with your blog, building an email list is absolutely crucial.
Create a beautiful website – Bad site design overshadows awesome content. Your website needs to be beautiful.
Be generous – Give away most of your best ideas. Shower your readers with amazing content that will turn them into brand advocates for your blog.